Measuring for a Sustainable Future
CHIARA BONI La Petite Robe is the first Italian women's wear company to obtain the PEF “Product Environmental Footprint” European certification. The measuring and certifying procedure were made possible thanks to the traceability of Chiara Boni's 100% Made in Italy supply chain, guaranteeing high quality and an authentic sustainable approach. CHIARA BONI La Petite Robe teamed up with Eurojersey, an Italian textile company which for over ten years has been involved in the development of an ecological sustainability program and which last April received the PEF certification, to launch the “Measuring for a Sustainable Future” project. An exclusive Eurojersey patent, Sensitive® Fabrics are the high-end fabrics which the Florentine designer uses to create 80 percentof its collections focused on transforming dresses. Breathable, shape-retaining, stretch in all directions, wrinkle-free and long lasting, Sensitive® Fabrics were exclusively crafted for the 8 iconic pieces selected for the PEF measuring procedure. These 8 pieces are the most recognizable essentials of CHIARA BONI La Petite Robe signature offering, which includes formal dresses, gowns, jumpsuits and separates. The “Measuring for a Sustainable Future” pieces are identified by a customized hangtag, highlighting 3 of the 16 PEF indicators, which are fundamental for the ecological footprint calculation — the water, energy and carbon footprint. To make the results of the measurement easy to understand, CHIARA BONI La Petite Robe compared the data with those resulting from the calculation of the impact of the production of consumer goods, such as pasta and wine, and ofa 5 km drive. For example, the manufacturing of the Melania Dress, one of the brand’s bestsellers, has the same environmental footprint of the production of 8 kg of pasta (carbon footprint), 13 liters ofwine (water footprint) and a 54 km drive (energetic footprint). A sustainability champion, Cara Kennedy Cuomo is the enthusiastic Ambassador of the “Measuring for a Sustainable Future” project.